About us
My company, Reign Trading Company, embraces all that I enjoy about Mexico – travel, teaching, writing, research, working with artists and sharing my love of Day of the Dead with folks north of the border. The best Day of the Dead folk art is featured on this website as well as the complete line of original Mexican sugar skull TM molds which we created, sculpted and manufacture.
Cultural Adventures encapsulates all the workshops we offer on folk art, Day of the Dead, Mexican art history, cooking & holidays. Mexican Calendar Girls is about my collection of vintage calendar art. It's my first book and the first book on the subject anywhere in Latin America! My work in Mexican restaurant design uses calendar art and Mexican movie poster art as well as hand cut papel picado banners and oilcloth. Vintage graphics are used in menu design, restaurants & movie set design. Sugar Skull Travel is my newest endeavor to share information on economical Mexican travel with you.
Enjoy our sites and contact us if you have any questions.
Angela Villalba |
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 Angela Villalba, owner of Reign Trading Co. holds a fabulous sugar skull at the Feria de Alfinique in Metepec, Mexico. She's frequently found at Mexican flea markets, artist's homes and photographing Mexican celebrations. |

Robert Terry, our accountant, trouble-shooter, shopping cart specialist and construction guy. He's also my father!

General manager, Kathi Oshima, with artist friend in the artist market during Day of the Dead, Patzcuaro, Michoacan. Kathi is who you usually speak to if you call our office. |

Tacuba, our company's mascot and constant "pain in the ass" cat, is poised to eat newly received papier mache skulls or munch on pelspan peanuts. She's a Bengal cat. |
our websites
Reign Trading Company | 3838 Walnut Grove Ave., Rosemead, CA 91770
Office hours – 10:00am - 6:00pm Monday to Friday [PST Pacific time]
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Susan Kullmann is our web wizard who is responsible for this amazingly complicated website. She IS doctor geek! |
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Privacy Policy
The Information We Collect
You providespecific personal information during the purchase of goods and/or services from our site. The information includes: your name, address, e-mail address, telephone number, payment information and your interest in specific types of products and/or services. We may also collect certain non-personal information including the type of browser you are using (e.g. Netscape, Internet Explorer), the type of operating system you are using (e.g. Windows XP, Mac OS) and the domain name of your Internet service provider (e.g. Verizon, Earthlink).
How We Use the Information
We use the information you provide about yourself to fulfill your order for our goods and/or services, to respond to your inquiries about your order and to notify you about the status of your order. From time to time we may also send you additional information about our products and/or services in special promotional mailings. If you wish to be removed from our mailing at any time please contact us at
, or reply to any newsletter with "Remove" in the subject line. The non-personal information gathered may be used to improve the design and content of our site and in the aggregate to analyze site usage.We may disclose personal information in response to legal process (e.g. in response to a court order or subpoena). We also may disclose such information in response to a law enforcement agency’s requests. And finally we may disclose personal information in response to a charge-back inquiry from our merchant bank about your payment for goods and/or services. We will not sell or transfer personally identifiable information provided to us to parties outside of our company except as described above. |
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